The DUAL-USE ITEMS is a series of five everyday objects – a plunger, a rolling pin, a lint roller, a duster, and a potato masher. At the same time, all these objects share a specific shape a modern individual can associate with sex toys. Speaking of the form, where lies the boundary between an ordinary thing and a fetish? Each
piece in the series is clearly perceived in the same erotic way. In his work, the author raises the conceptual problem of expansion and virality of the sex industry. Previously secret product niche has become mass. Easy online and offline availability of adult goods, along with contextual advertising and reviews of sex devices from bloggers, expands / perverts / fetishizes our visual experience.
Thus, we unconsciously begin to discern the hidden undertones in any advertisement, the hidden functions in any ordinary objects.
Konstantin Novikov
Instagram: https://www.instagram.com/novikov
Website: http://konstantinnovikov.com/
